Yamatomichi Now Available at
morimori, Hong Kong

A Message from Ruby and Donald

Hello, everyone! We’re Donald and Ruby, the founders of morimori.

For over a decade, Donald has explored a diverse range of fields, from art, literature, and academia to education, translation, media, and publishing. Meanwhile, Ruby is a graphic designer specializing in visual media and video production. While Donald thrives on written expression, Ruby brings stories to life through visuals.

Our love for the outdoors goes way back to our middle school days. Inspired by our geography teacher—who became a mentor to us—we gradually discovered our passion for hiking.

In 2017, we noticed that Hong Kong lacked select shops offering unique outdoor gear. That realization sparked the idea for morimori, a brand dedicated to expanding Hong Kong’s outdoor culture. As we immersed ourselves in ultralight hiking, we became captivated by its philosophy and approach. In 2019, thanks to a friend’s invitation, we joined the Hike Life Community Tour in Hong Kong, hosted by Yamatomichi. That’s where we met Akira and the wonderful Yamatomichi team—connections that would shape our journey in ways we never expected.

From there, our bond deepened. We visited Kamakura multiple times, attended the Yamatomichi Festival, and built a friendship where conversations flowed effortlessly. In June 2024, with the trust and support of Yamatomichi, we co-hosted a pop-up shop and talk event—an unforgettable experience that reinforced our shared passion.

Now, as part of our mission to spread ultralight hiking, morimori will officially carry Yamatomichi products starting in March 2025. But we’re not just here to offer gear—we want to share product insights, introduce the philosophy behind ultralight hiking, and help cultivate a thriving community in Hong Kong. Our goal is simple: to make ultralight hiking more accessible, approachable, and inspiring for everyone.

Looking forward to the journey ahead!

來自morimori店主Donald先生&Ruby小姐的訊息

大家好！我們是『morimori』的店主Donald與Ruby。Donald在過去十多年從事藝術、文學、學術研究、教育、翻譯、媒體及出版等不同工作；而Ruby則是一位平面設計師。Donald擅長文字內容，而Ruby則擅長處理圖像、影像等表現方式，彼此互補。我們由中學時期已喜歡運動，受到亦師亦友的地理老師影響，漸漸養成登山的習慣。

由於香港缺乏具個性化的登山選物店，所以我們在2017年創立了『morimori』，希望能夠為香港提供另類的登山用品。及至超輕量登山文化對我們的影響漸深，以後便一頭栽進超輕量登山的浩瀚世界裡。2019年我們獲朋友邀請參與了「山與道」『HIKE LIFE COMMUNITY TOUR 2019 in 香港』的活動，認識了包括創辦人夏目夫婦以及其他「山與道」的朋友。往後我們保持友好關係，也多次造訪鎌倉交流、參加「山道祭」活動等，在互相深入認識下，漸漸成為無所不談的好朋友。去年6月，在「山與道」友人信任及大力支持下，我們共同舉辦了快閃店&座談會活動，盡是美好的回憶。

作為一所以推廣超輕量登山為樂的選物店，『morimori』很高興於2025年3月份迎來了「山與道」的全面銷售，並且建立更加深厚的合作關係。這標誌著我們將為「山與道」產品提供更詳細的說明及相關知識，並且一起推動及交流超輕量登山的方法、哲學和文化，令香港超輕量登山社群不斷成長。我們希望超輕量登山今後能在香港逐漸成為更加貼近人群的領域。加入「山與道」 的大家庭是一件令我們感到幸福的事，我們相信這個大家庭在未來一定能夠為我們帶來更多激勵，彼此也會互相砥礪進步。

我們希望香港的朋友能夠感受到「山與道」誠實、真摯的態度和品質，以至是品牌產品的深度，然後透過這些產品獲得更加美好的登山體驗、擁有更加優質的生活方式。我們非常歡迎大家來『morimori』。我們也非常期待在『morimori』見到大家﹗